Emily Granger joined Aspira Women’s Health in August 2018 as the Director of Marketing. At Aspira, Emily is responsible for effectively communicating the customer’s voice to create and market innovative and differentiated products. She contributes various skills, including marketing expertise, product development and management, and cross-functional leadership, to drive the organization’s commercial strategy. She has over 13 years of experience working in the clinical diagnostics setting, serving in various positions throughout her career.
Before joining Aspira Women’s Health, she was the Director of Marketing and Product Development at Boston Heart Diagnostics. She led the design and development of innovative, clinically complex, personalized, and patient-focused products that became a market differentiator and helped achieve business objectives. During her tenure at Boston Heart Diagnostics, she led multiple product launches and worked her way up from Product Manager to Marketing Director. Before she transitioned into marketing, Emily worked as a Technical Project Specialist for Genzyme Genetics. She was a pivotal contributor to the development of Fragile X and SMA reporting automation. She also served in various technical and operational roles within the clinical laboratory industry. Emily has a Bachelor of Science in Biology from Saint Lawrence University and a Master’s in Business Administration, Marketing, from Assumption University.